Online MBA in digital marketing & E-Commerce is a 2-year degree program that builds your foundations with a comprehensive general management curriculum and adds a deep dive into the world of digital marketing and how it can be leveraged effectively to drive maximum business value. This elective will position you to make the most of this opportunity. The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st-century companies. In this era, companies value managers who are equipped with both a holistic understanding of business and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.